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You didn't go to cosmetology school to build a website. 

We handle everything.

You just do hair.​

We build your brand from scratch, write every word on your site, set your pricing language, and launch a digital presence that attracts the clients you actually want — while you stay at the chair.

APPLY FOR A SPOT
VIEW INVESTMENT TIERS

ONLY 5 SPOTS AVAILABLE

GENERATED

Across our own brands

$13M+

START TO LAUNCH

Brand & website live

6 WKS

GOOGLE RANKINGS

For our balayage education

#1

STYLIST PER CITY

Your market is protected

1

WHO WE ARE

We didn't study this

industry.
We built it online.

MOB Digital was born from mastersofbalayage.com — a site built from scratch that became one of the most searched, cited, and trusted names in hair. Not by accident. By strategy, obsession, and deep knowledge of what makes a hair brand impossible to scroll past.

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Between us, we cover everything: the visual identity that stops someone cold when they land on your page, and the words, SEO, and digital architecture that ensure Google, ChatGPT, and every AI tool out there sends clients straight to your door instead of your competitor's.

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This isn't a package. It's a partnership. We work with you, beside you — in calls, in strategy sessions, in your inbox — until your salon is the most sought-after name in your market. Full stop.

THE BRAND ARCHITECT

VISUAL IDENTITY & BRAND STRATEGY

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Responsible for mastersofbalayage.com — the site, the look, the feeling that made people trust the brand before they read a word. Specializes in mission statements, visual cohesion, brand positioning, and making hairstylists look like the authority they already are.

THE DIGITAL STRATEGIST

MARKETING, SEO & COPYWRITING

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Built balayageonline.com off the brand foundation and turned it into a traffic magnet. Specializes in the words, structure, and strategy that make Google rank you first — and make ChatGPT recommend you by name when someone asks who's the best in your city.

THE INVESTMENT

Three tiers.

One transformation.

Every tier includes the combined force of brand identity and digital strategy. The difference is depth, speed, and how completely we take over your market.

TIER 01

The Foundation

"We build the bones. You show up where it counts."

$6,600

ONE-TIME INVESTMENT

  • Complete brand audit — look, voice & vibe

  • Mission statement development

  • Logo & visual direction brief

  • Instagram aesthetic guide

  • Platform bio rewrites (all channels)

BRAND IDENTITY

DIGITAL & SEO

  • Full website copy rewrite (up to 5 pages)

  • Google Business Profile optimization

  • Local SEO keyword strategy

  • 3 SEO articles written & published

  • AI mention optimization (ChatGPT/Perplexity)

APPLY - TIER 01
★ MOST CHOSEN - TIER 02

"We make you impossible to ignore."

The Elevation

ONE-TIME INVESTMENT

$9,800

EVERYTHING IN TIER 01, PLUS:

  • Full visual rebrand — logo, brand kit & templates

  • Service menu naming & pricing language

  • Brand photoshoot direction brief

  • Brand story (your "why," written to build loyalty)

  • Full website build or redesign

  • 6 months SEO content (12 articles total)

  • Review generation strategy & templates

  • Email capture setup + 3-email welcome sequence

  • Competitor gap analysis — how to beat the #1 salon in your city

APPLY - TIER 02
TIER 03

"The most Googled, most booked salon in your market."

The Domination

ONE-TIME INVESTMENT

$14,000

  • Complete brand identity system & standards guide

  • Signature service creation — your trademark "moment"

  • Client experience mapping — Google to 5-star review

  • Press & editorial kit (bio, story, photos)

  • 12-month SEO roadmap + full execution

  • Google Ads — 1 campaign setup & copy launched

  • AI authority content (ChatGPT/Perplexity citations)

  • Local press outreach + "Best of [City]" media pitch

  • 3 months post-launch performance reporting

  • Priority access & unlimited revision rounds

EVERYTHING IN TIERS 01 & 02, PLUS:

APPLY - TIER 03

WHY WE'RE DIFFERENT

No agency knows hair the way we know hair.

01

WE ARE THE PROOF

We didn't just study how to rank a hair brand. We built two of the most-searched ones in existence. Our own sites are the case study. That's not something any other agency can say.

02

THE AI EDGE

When someone asks ChatGPT "who's the best balayage stylist in Austin," we know how to make sure the answer is you. Almost no one in the salon space is doing this. We are. And it's working.

03

EXCLUSIVITY BY DESIGN

We only take five clients. One per market. You will never compete against another MOB Digital client for the same Google search. Your growth is protected from day one.

04

BRAND & COPY TOGETHER

Most agencies do one or the other. We do both. The visual identity and the words are created in tandem, by two people who built a brand together. The result is a cohesion most salons never achieve.

05

YOU'RE A PARTNER, NOT A CLIENT

This is collaborative. We need your story, your passion, your vision. You'll be in calls, reviewing drafts, making decisions. We're building something you own — not a campaign you rent.

06

ROI THAT MAKES SENSE

A stylist charging $300/session who gains 10 new regular clients adds $18,000+ per year — minimum. Our investment pays for itself before the year is out, then keeps paying.

WHO THIS IS FOR

We only work with people who are ready.

This is not for the stylist who's curious. It's for the stylist who is done being the best-kept secret in their city and is ready to be the most booked name in it.

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You will be in this with us. That means Zoom calls, email threads, feedback rounds, and honest conversations about your brand and your business. We need your time, your trust, and your commitment to the process.

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If that sounds like exactly what you've been waiting for — you are our partner.

You are serious about building a business, not just a clientele

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You are willing to show up — calls, emails, and collaboration required

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You are ready to invest in your business the way your business deserves

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You have a vision for your salon — even if you haven't found the words yet

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You are committed to the process, not just the outcome

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You understand that real growth takes real work — from both sides

05

SPOTS AVAILABLE

One per market. No exceptions.

APPLY FOR A SPOT

This is the form that changes everything.

We review every application personally. Be honest. Be specific. The stylists who speak plainly about where they are and where they want to go are the ones we say yes to.

01 About You

HOW MANY YEARS IN BUSINESS?

02 Your Business Today

HOW WOULD YOU DESCRIBE YOUR CURRENT ONLINE PRESENCE?
Nonexistent — I'm starting from scratch
Inconsistent — I have some things but nothing cohesive
Decent — I have a website and social media but I'm not ranking
Strong — but I know it could be much better
WHAT DOES YOUR BOOKING SITUATION LOOK LIKE RIGHT NOW?
I have open slots and need more clients
I'm fairly busy but not where I want to be
I'm mostly booked but want to raise my rates and attract premium clients
I'm booked solid but want to build a bigger brand or expand
WHICH SERVICES BEST DESCRIBE YOUR SPECIALTY? (select all that apply)

03 Your Vision

04 Commitment & Readiness

THIS PROGRAM REQUIRES YOUR ACTIVE PARTICIPATION — STRATEGY CALLS, EMAIL CHECK-INS, FEEDBACK ROUNDS, AND CONTENT APPROVALS. ARE YOU GENUINELY ABLE TO COMMIT TO THAT?
Yes — I've been looking for exactly this kind of hands-on partnership
Mostly — my schedule is busy but I'll make it work
I need to know more about the time commitment first
Honestly, not right now — but in the future, yes
WHICH TIER ARE YOU MOST ALIGNED WITH?
ARE YOU PREPARED TO MAKE THIS INVESTMENT IN YOUR BUSINESS?
Yes — I am financially ready and this is a priority
I'd like to discuss payment structure options
Not quite yet — but I want to get on your radar for when I am
HOW DID YOU FIND MOB DIGITAL?

We review every application personally and respond within 3–5 business days.

THE PROCESS

What happens once you say yes.

From your first call to your launch, here's exactly how we work — and what we need from you at every step.

PHASE 01 — WEEK 1

Discovery & Deep Dive

  • Welcome call — 60–90 min strategy session (Zoom)

  • Onboarding questionnaire completed by you in full

  • Full brand & digital audit of everything you currently have

  • Competitor landscape review for your specific market

  • Access granted to all platforms (GBP, website, social)

PHASE 02 — WEEKS 2-3

Brand Identity Build

  • Mission statement drafts delivered for your review

  • Visual direction brief — mood board, palette, typography

  • Logo direction & brand kit creation begins

  • Review call — your feedback shapes every decision

  • Revisions and final brand identity delivered

PHASE 03 — WEEKS 3-5

Digital Architecture

  • Website copy written — every page, every word

  • Google Business Profile fully rebuilt and optimized

  • SEO keyword strategy finalized for your city & services

  • First articles written, reviewed by you, and published

  • AI optimization content structured and deployed

PHASE 04 — WEEK 5-6

Launch & Handoff

  • Final review call — walkthrough of everything delivered

  • Launch: website live, GBP live, content live

  • You receive your full brand guide and asset library

  • Post-launch check-in scheduled (30 days out)

  • Ongoing reporting begins (Tier 02 & 03)

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