Welcome to SOHO: a color line designed by stylists, for stylists. Created by Masters of Balayage, SOHO was inspired by the vibrant energy of NYC's SoHo district—a blend of upscale sophistication and artistic heritage.

 

The Story Behind SOHO

In 2014, Masters of Balayage founders Ryan and Jeni Weeden got engaged in New York City. During their time there, they fell in love with the SoHo district. This vibrant area sparked the vision for SOHO, a color line that embodies the district's bold spirit and transformative energy, delivering stunning, reliable results.

 

The snake in our logo represents reinvention—just as SOHO transforms hair with every shade. Intertwined with delicate peonies, the flowers that graced Ryan and Jeni’s wedding day, SoHo isn't just a backdrop; it’s the city that is woven into the fabric of their love story. After years of research and customization, SOHO was crafted to redefine what a color line can achieve—offering perfection from rich brunettes and fiery reds, to stunning platinum blondes.

 

Why We Created SOHO

• Fade-Resistant Perfection: Rich, vibrant hues that last.

• Super Gray Coverage: Natural results, never fake.

• Lived-In Grow Out: Effortless transitions between appointments.

• Dual-Purpose Formula: Transforms effortlessly from Permanent to Demi by our shade-shifting developer.

• Blue/Violet Base: Flawlessly neutralizes warmth at every level.

 

SOHO is here to be the line you grab first—because every shade is your favorite.

 

Thank you for joining us. We’re thrilled to have you part of the SOHO family. Let’s transform the world—one head of hair at a time.