The MOB Team
Behind the MOB Team is a diverse collective of talented stylists in specialized roles, each contributing to the success of the industry’s leading educational balayage platform.
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AMBASSADOR TEAM
The MOB Ambassador Team represents the heart, hustle, and high standards of our brand. This elite group of industry leaders and rising stars are more than just advocates — they are the trusted extensions of our Core and Education Teams. Hand-selected for their passion, professionalism, and dedication, our Ambassadors embody the spirit of MOB in everything they do.
From commanding presence at live educational workshops and national hair shows, to being pivotal support at our signature HERO Retreat, these powerhouse professionals play a vital role in shaping the MOB experience across the country. They assist in teaching, inspire through hands-on guidance, and provide expert knowledge on our product line — ensuring every stylist they encounter feels confident, empowered, and equipped.
Beyond the stage and salon, MOB Ambassadors are also influential voices on social media, helping to spread our mission, share our story, and grow our community through creative content and engagement. Their title is more than a role — it’s a badge of excellence, leadership, and trust.
To be a MOB Ambassador is to be a leader, a mentor, and a driving force behind the movement.
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EDUCATOR TEAM
The MOB Educator Team is the pinnacle of artistry, expertise, and leadership in the world of balayage and hair extensions. Handpicked from within our in-house Core Team, these elite educators are the embodiment of technical mastery and creative innovation — the trusted torchbearers of the MOB standard.
More than just instructors, they are visionaries and trendsetters, consistently raising the bar through their deep product knowledge and advanced techniques. Each year, they undergo intensive internal training, ensuring they stay ahead of industry trends and continue to refine their skills. As the first to unveil our newest collections, they lead the way in delivering fresh, relevant content at our educational workshops across the country.
Their impact extends far beyond the classroom. MOB Educators shine on stage at major national hair shows, command attention at our annual HERO Retreat, and play a central role in content creation days — collaborating on high-level photoshoots and video productions that drive both our marketing campaigns and online education platforms.
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Holding the title of MOB Educator is a mark of prestige, influence, and innovation. These artists are not only shaping the future of education — they are defining what excellence looks like in the professional beauty industry.
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ARTISTIC TEAM
The MOB Artistic Team is where visionary creativity meets industry expertise. As a premier force behind the brand, this elite group is responsible for crafting the compelling, high-impact content that defines MOB’s visual and educational identity. With a deep understanding of our “not-so-secret” secrets, advanced product knowledge, and an eye for trend-forward styling, the Artistic Team brings the MOB aesthetic to life across every platform.
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These content creators are not just stylists — they are visual storytellers and brand architects. From shooting stunning photo and video campaigns to delivering engaging tutorials and educational reels, they turn technique into art and inspiration into action. Their work fuels our online education, powers our marketing campaigns, and sets the tone for the MOB experience nationwide.
Frequently found behind the scenes at our major content creation days, the Artistic Team collaborates on everything from editorial-style shoots to on-camera demonstrations — ensuring every piece of content reflects MOB’s commitment to excellence, authenticity, and innovation.
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To hold the title of MOB Artistic Team member is to lead with vision, skill, and unmistakable impact. They don’t just create content — they create the future of beauty education.
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BRAND EDUCATOR TEAM
The SOHO Brand Educator Team is the driving force behind our nationwide education movement — a powerhouse collective of passionate, highly trained professionals who bring the SOHO experience directly to salons and stylists across the country. With a title that signifies both prestige and mastery, these educators are at the forefront of hair artistry and color innovation.
Armed with deep color theory expertise, intensive product knowledge, and a relentless dedication to excellence, each Brand Educator is meticulously trained to deliver dynamic, high-impact SOHO demo classes that ignite inspiration and elevate every stylist they reach. Their mission is simple but powerful: to make you the most confident, creative, and successful colorist possible with SOHO.
From intimate salon sessions to regional training events, these educators embody the heart of our brand — translating passion into purpose and technical skill into transformative education. Their presence in your salon is not just a class — it’s an experience of empowerment, artistry, and elite-level learning.
To be a SOHO Brand Educator is to be a mentor, a leader, and a true ambassador of the craft. They don’t just teach — they transform.
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CORE TEAM
The MOB Core Team is the strategic backbone and executive heartbeat of our company. As the first in command to founders Ryan and Jeni Weeden, this elite team operates at the highest level of trust and leadership — making critical decisions that shape the future of the brand and ensure every facet of the business aligns with our long-term vision.
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With a wide-reaching scope of responsibility, the Core Team oversees and manages our Ambassador and Educator teams, while maintaining seamless communication and alignment with the Artistic Team and Brand Educators. Their leadership ensures that every project, activation, and collaboration is executed with purpose, precision, and unity.
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Working side-by-side with Ryan and Jeni, the Core Team plays a central role in making core decisions that uphold our mission: to educate, inspire, and deliver luxury products to stylists and professionals worldwide. They serve as the bridge between vision and execution — keeping the company grounded, focused, and uncompromising in its pursuit of excellence.
To be part of the Core Team is to hold a position of high honor and responsibility. Their leadership not only drives MOB forward — it defines who we are.
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FOUNDERS | OWNERS
At the helm of our company are Ryan and Jeni Weeden — a husband-and-wife duo whose journey is as authentic as the brand they’ve built. What began as a humble dream in the garage of their beach home in San Diego quickly grew into a movement. Fueled by relentless passion and a vision rooted in heart, their early days were spent creating, learning, and believing — first in the garage, then a makeshift backyard office, and eventually growing into the prestigious beachfront location they now call home.
Their story isn’t one of privilege or corporate power — it’s one of grit, vision, and unwavering belief in the underdog. Ryan and Jeni have always seen the beauty and brilliance in the “little” people of the industry — the stylists who felt overlooked, undervalued, or stuck. Their mission? To ignite their worth, to give them the tools to thrive, and to deliver world-class education and exceptional, professional products that elevate every artist’s craft.
Despite their growth and success, Ryan and Jeni remain deeply grounded, humble, and people-focused. Their greatest joy isn’t in building a business — it’s in building others up. They are the true definition of servant leaders — more committed to seeing others succeed than being in the spotlight themselves.
Together, they’ve created more than a brand. They’ve built a family, a movement, and a legacy — one that proves greatness can grow from the garage, and that with heart and hustle, anything is possible.​