THE MOB EDIT

The MOB Edit is your elevated source for balayage education, modern blonding technique, formulation support, and stylist-approved product recommendations. From lived-in color trends to behind-the-chair troubleshooting, we break down the artistry and the strategy so you can create seamless blends and confident results—every time.

Welcome to the SOHO Diaries

The SOHO Diaries started as a way to explore the Masters of Balayage SOHO color line… but like most good ideas, it evolved. Somewhere between formulas and foils, it became a running commentary on what it takes to make beautiful hair in real time. Hair color is having a moment, but also a mild identity crisis. We survived the dramatic high-fashion and high-contrast era. We perfected lived-in balayage. We convinced clients that ash is not a personality trait. And for those of u

Julie Painter

Mar 122 min read

Most stylists don’t have a color problem. They have an inventory problem.

You're overpaying for hair color. And you don't even realize it... Because it’s never just “a few tubes.” It’s the monthly restock. The duplicate shade families. The multiple brands. The cabinet space. The waste. The silent profit leak. So we asked stylists what’s really happening behind the chair… And the results were loud. If you’re spending $300–$800/month just to stay stocked, you’re not alone.  But you are ready for a smarter system. Luxury results. One cohesive color ba

Jeni Weeden

Feb 191 min read

The Perfect Consultation in 10 Steps

STEP 1: SET A PRE-CONSULTATION APPOINTMENT If you can, schedule a mandatory consultation prior to booking any new client’s appointment to manage booking time, as well as set early expectations. *Mainly for new clients wanting a big transformation. STEP 2: ESTABLISH A TRUSTING RELATIONSHIP Greet your client with confidence, then take a seat so you’re face-to-face. Standing over or behind someone during a consultation can feel intimidating, so keep the interaction grounded and

Jeni Weeden

Feb 62 min read